SEO tools

UTM link builder

Paste the page URL and the campaign fields you use. Empty fields are left off. Parameters already on the URL stay.

Free to use, no account. More seo tools

How to use it

  1. Paste a full https URL.
  2. Fill source, medium and campaign. Term and content are optional.
  3. Copy the result into the message you are sending.

What is overwritten

If the URL already has a utm_source, the source you type replaces it. Other query parameters, such as a product id, are kept. The page uses the browser URL parser, so the address must be a full URL.

UTM tags tell your analytics tool where a click came from. They do not change rankings.

Private by design

Privacy

The URL stays in this tab and is not uploaded.

Questions

Which medium should I use?

email, social, or cpc are common. Use the names your analytics reports already use, so the clicks group together.

Does this shorten the link?

No. It only adds parameters.

What if the URL has a hash?

The hash is kept after the query.

From the same developer